SIXER 1.24.21 Full 2020 Sales wrapup / Why Lemonade Seltzer will be everywhere / Taproom closings / Festivals update

Full 2020 Sales wrap-up

Why Lemonade Seltzer will be everywhere in 2021

Taproom closings update

Inside the Molson Coors partnerships boom

Beer Festivals update

Publish Date: 1/26/2021

Recent Episodes

Year End 2020 Sales roundup

3FLOYDS, GOOSE, PABST close taprooms

Travis Scott joins Hard Setlzer news

Ninaksi, Heineken Job cuts

Tax cuts go permanent

and more...

Publish Date: 1/3/2021


FALL 2020 Sales report.


Brewery Taprooms close down for Winter.

HOPCAT sold in bankruptcy, Figueroa Mtn and others looking for buyers.

WHITE CLAW grows again.

BOSTON BEER sets new sales record...not because of beer.

HEINEKEN 0.0 booming. Beer Fests 2021 RIP?

BREWBOUND podcast link mentioned in the episode


Publish Date: 12/1/2020


Craft SUMMER 2020 sales wrap-up.

SELTZER + NonAlc dominate growth by % increases.

SIERRA expanding Little Thing line.

OMMEGANG brewer out OTHER HALF expands. again.

Get beer from most NYC BREWERIES delivered to you in 31 states in October.


Publish Date: 10/1/2020

HEADLINES: Mid Year sales report for Craft Beer + Imports

Hard Seltzer to match Craft sales very soon

SAM stock at all time high

Major craft brands announce new additional locations

Craft finally funding brewer diversity initiatives - Josh Bernstein NYT Read

NonAlc beer sales Surge

BeerBiz needs to develop e-commerce sales plan ASAP

Publish Date: 9/4/2020


Covid beer sales update thru mid July.  

Beer Guild trouble on the horizon.

Large regional breweries draw back far-reaching sales efforts.

ABI sells Kona's Hawaii brewery.

Magic Hat sells VT brewery.

ALL TOGETHER Beer sales report.

DIXIE Brewing to rebrand.

Publish Date: 7/22/2020

I check back in with Megan Rickerson, Operating Owner of Someday Bar + Restaurant in Brooklyn, 3 months into operating as a "To Go Only" business due to the Covid shutdown, and just as she opens up to host guests via Outdoor sidewalk seating in Phase 2.

Megan is also about a 10 minute walk from what was the center of the BLM protests that began at the end of May, so she provides insight into what it was like operating a business amidst all of the crowds, as well as the failures of the PPP program, and what she sees ahead as NYC enters a new phase for the bar and restaurant business.

Follow Someday bar @SomedayBarNYC on Instagram to check out the awesome bottle auctions she is doing to support her staff, and important local causes.

Publish Date: 7/4/2020

I catch up with Chris Maestro, owner of Brooklyn Craft Beer + HipHop DJ bar BIERWAX, voted #5 best beer bar in the US in the annual USA Today poll this year, to find out the innovative ways his business is surviving 2.5 months into the Covid19 shutdown.  

Links mentioned in Podcast:

BIERWAX Beer delivery + Merch Shop ;

My April 2019 Chris interview SPOTIFY and APPLE ;

Bierwax BLM IG Post ;

Harlem Hops New York Times piece

Publish Date: 6/10/2020

The Show

Selling Craft Beer gives you the craft beer business headlines that you need to know in 6(ish) minutes, plus interviews with people on the front lines of, well, selling craft beer about what is happening in the marketplace.



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