Hopped Up Network is an ever-growing group of independent beer podcasts. We are dedicated to providing insight into our local craft beer communities. As podcasters ourselves, we understand the struggles of reaching a wider audience once you’ve captured the friends and family market.
But how do we do that?
Founder, Podcast Wrangler
Mathew has been a podcast connoisseur since 2005. As a fan of talk radio, his passion quickly transferred to podcasts. That passion stuck with him through college where he studied journalism and hosted a weekly sports radio show. After college, he waded through the challenges of podcasting on a budget, never finding a foothold. That was until he began writing for a local craft beer website in 2015. He eventually met Dustin who was a freelance designer for the website and the two of them took over the company’s podcast in early 2017. In late 2017, the duo left the craft beer website to venture out on their own with the Barrel Chat podcast.
Founder, Design Guru
Dustin got into podcasts through listening to audio books. With books taking too much focus to listen to, it just made sense to start listening to podcasts in 2011. He studied Visual Communication in college leading to his interest in logo designs. A stint doing design work for a craft beer website lead to the friendship with Matt. A deep, ever-evolving passion for craft beer and being a design nerd at heart helped to develop his role with the company.
On our first attempt at being a podcast duo, we reached a loyal listener base of 300 per episode. It was a small audience but one that we worked really hard to get. As we met other beer podcasters around Indiana, we realized our niche industry was lacking a real support system.
So we set out to fix that.
As a group, our podcasts don’t just reach the audience that followers the network’s social media accounts, but also those who follow each, individual podcasts. That means every time you publish an episode, it has a chance to reach thousands of potential listeners without you raising a finger.
We’ve also built an incredible support system by combining like-minded podcasters. Everyone listeners, shares, and discusses their favorite shows on the network and we provide support whenever technical issues or questions arise.
There are plenty of Facebook groups or other networks, but no one else will help market your show directly to the audience you are trying to capture.
Speaking of our audience, we’ve also built our website for ease-of-use. We make it easy for our listeners to subscribe and follow new and familiar podcasts. Because without our listeners, our shows would be nothing.
It’s 100% free to join our network. Think of it like adding your podcast to iTunes, Google Play, or Spotify, except we provide you with additional marketing and support. We don’t want to own your content or even play ads during it. We get asked all the time, “What’s the catch” and honestly, there isn’t one. This is a passion project for us and we only want to support you on your podcast journey.
Here are some additional Frequently Asked Question about joining the network:
What are the requirements to join?
We are interested in promoting beer podcasts that are at minimum 50% beer education which also includes reviews and interviews. If you spend the other 50% talking about sports, movies, music, dating, etc, that is fine.
Is this an exclusive partnership?
Absolutely not. We have no desire to own your podcast, we only want to help the beer podcast industry grow. You are free to do whatever you would like with your podcast and that includes joining other groups or network.
What does the network expect from the podcaster?
The only thing we ask is that you mentioned being part of the network during each episode. You do it in your own unique way.
When it comes to cross-promoting other shows on the network we would encourage you to do so on social media and some shows even trade promos to air during an episode. While encouraged, it’s not a requirement.
How do I join?
Fill out this form and we will check out your show and get back to you!