Schlitz, Session IPAs & Starbucks Summer Strategy

    Schlitz beer rose from Milwaukee brewing roots to become the world’s top-selling lager before collapsing in the 1970s after cost-cutting changes damaged quality and consumer trust.Founders All Day IPA helped redefine the “session IPA” category by offering full hop character with lower alcohol, making craft beer more approachable and widely drinkable.Starbucks’ new summer lineup uses colorful, layered drinks and experiential marketing to create premium, Instagram-ready beverages aimed at making customers feel the experience is worth the price.


Publish Date: 6/1/2026




Recent Episodes

We explore how beer changes with the seasons, from refreshing spring and summer styles to richer autumn and winter beers. Chef Christina shares a fall-inspired apple cider pairing featuring roasted squash, apples, grains and pumpkin seeds, while beer historian Rachel Benkowski explores beer rituals around the world. We wrap up with a look at bottled water, including how different sources, treatments and packaging can affect what we taste.

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Publish Date: 10/5/2026


We explore three very different beverages and experiences. Brown ale is presented as an approachable gateway into darker beers, while a visit to Rolling Hills Estate Winery highlights the emerging wine culture of New York’s Champlain Valley and its cold-climate grape varieties. We close with a look at research suggesting that drinking coffee primarily in the morning may have health advantages.

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Publish Date: 9/28/2026


Non-alcoholic launches, a national contest and an interview with a vintner about her small-batch California wines, approachable wine education and hospitality-focused tasting events.

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Publish Date: 9/21/2026


The beverage industry is evolving—from the challenges of attracting new craft beer drinkers to finding value in wine. We also explore why consistency can be a powerful marketing tool and take a look at the surprising cost of beer and other drinks at NFL stadiums.

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Publish Date: 9/14/2026


We feature an interview with the founders of Oakwell Beer Spa in Colorado. The unique concept combines private spa treatments, beer-inspired hydrotherapy, a craft beverage taproom, and high-tech massage experiences.

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Publish Date: 9/8/2026


Elysian Brewing helped pioneer modern pumpkin beer with Night Owl in 1997 and now offers three distinct pumpkin beers in its variety pack.

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Publish Date: 9/1/2026


Beverage Chronicles explores the FDA’s push for clearer caffeine labeling before Katie Johnson talks with Greg Engert about Snallygaster, Washington, D.C.’s massive beer festival. The October 10 event brings hundreds of beers, international brewers, music, family activities, and support for sustainable-food nonprofit Arcadia.

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Publish Date: 8/25/2026


Today’s beverage industry is expanding beyond traditional categories and experiences. Breweries are entering the whiskey business through “brewstilleries,” creating broader taproom offerings and new opportunities for barrel-aged beer, cocktails, retail sales, and customer engagement.

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Publish Date: 8/18/2026


The Show

Beverage Chronicles explores all types of beverages, with an emphasis on craft beer. We talk with the people who produce, distribute and sell these drinks.

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