Sip & Remember: The Classic Beers That Time Forgot

Classic beers Americans rarely order any longer.
Jeff Eichinger provides tips on cellaring beers. Can this be done as witrh wines?
Pinor Noir wines with John Mahoney.
Is Anheuser-Busch InBev in crisis mode?
Our co-host Michelle Lam is back with public relations tips.

Publish Date: 12/27/2025




Recent Episodes
    Prohibition failed to stop Americans from drinking, but it sparked the rise of speakeasies, bootlegging, and the cocktail culture we still enjoy today.The aftertaste of a beverage can significantly influence enjoyment, with bitterness affecting people differently based on genetics and taste perception.Modern canned cocktails combine convenience with quality, using refined spirits and craft-inspired recipes to deliver bar-quality drinks anywhere.


Publish Date: 6/17/2026


This episode of Beverage Chronicles explores the nostalgic origins of root beer, from its sassafras‑root beginnings to its clever rebranding by Charles Hires in the 1870s. It then shifts to the rise of flavored vodka and how it reshaped modern drinking culture, before closing with a surprising look at how everyday fruit juice can naturally ferment into low‑alcohol beverages. Together, the segments highlight how tradition, innovation, and chemistry all shape what we drink.


Publish Date: 6/8/2026


*Learn the best way to enjoy a beer flight by tasting from lighter to heavier styles.
*Discover how public relations helps beverage brands build trust, visibility, and sales opportunities.
*Get the latest on Starbucks Rewards changes and new research linking coffee consumption to lower dementia risk.


Publish Date: 6/7/2026


    Schlitz beer rose from Milwaukee brewing roots to become the world’s top-selling lager before collapsing in the 1970s after cost-cutting changes damaged quality and consumer trust.Founders All Day IPA helped redefine the “session IPA” category by offering full hop character with lower alcohol, making craft beer more approachable and widely drinkable.Starbucks’ new summer lineup uses colorful, layered drinks and experiential marketing to create premium, Instagram-ready beverages aimed at making customers feel the experience is worth the price.


Publish Date: 6/1/2026


    Guinness is finding new life as a cocktail ingredient in drinks like the Espresso Stout Martini, Black Velvet, and Top Hat.We highlight gin cocktails, including the lighter and refreshing Gin Sonic.Beverage Chronicles visits Atlantic City to explore Finland’s famous Long Drink and its growing popularity in the United States.


Publish Date: 5/24/2026


    Breweries are simplifying beer style names to attract casual drinkers while trying to avoid losing the identity and uniqueness that built craft beer culture.Beer historian Rachel Benkowski explores the history and cultural importance of Belgian lambic, a spontaneously fermented beer deeply tied to place, patience, and tradition.A new study compared health outcomes among beer, wine, and spirits drinkers, while Columbia Sportswear grabbed headlines with a bizarre “bear scat infused” promotional beer.


Publish Date: 5/18/2026


    Poitin, Ireland's ancient unaged barley spirit, was illegally bootlegged for 300+ years until 1997, predating whiskey and inspiring global moonshine culture.Maura Clare learned a secretive 20th-century recipe with molasses and beet sugar from a retired bootlegger, blending whiskey warmth, tequila aroma, gin complexity, and rum sweetness at 45% ABV.Named after her nun cousin who smuggled it in a holy water bottle, the Gothic-arch bottle ships to 40 states via smugglingnun.com, perfect for cocktails like Celtic sours or neat sips.


Publish Date: 5/12/2026


    Many IPA critics just haven’t found the right style—flavors vary widely and bad storage can ruin the experience.Modern IPAs are more balanced and approachable than the overly bitter versions of the past.Freshness, proper storage, and open-minded tasting can completely change your perception of the style.


Publish Date: 5/4/2026


The Show

Beverage Chronicles explores all types of beverages, with an emphasis on craft beer. We talk with the people who produce, distribute and sell these drinks.

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